Biba - #FestiveWithBIBA
During the exciting festive season of Diwali, BIBA found it hard to discover creators and showcase their new collection Pan-India. With an aim to have influencers style their new collection in accordance with their own culture was a huge challenge especially in South India.
A dress is worn differently, in different parts of the country. BIBA used the Aflog ecosystem to discover influencers who had a voice, and could reach out to women in their own regions at exciting prices.
The creators, who were mostly micro-celebrities from regional film industries, styled the outfits in an exciting way and built hype for the upcoming season.
Thanks to the high quality videos, relevant creators and festive timing, the campaign hit virality. The campaign pushed high amounts of traffic to the BIBA website and ended up bring the brand exciting ROI figures (We can’t disclose ROI, as it’s against the brand’s policies)
The overall collection turned out to be a huge success for BIBA, owing to this influencer activation.